Friday, October 9, 2009

Arrow's "Back On The Road" 2010 Campaign

Arrow Truck Sales has announced the launch of Arrow’s Back On The RoadTM 2010 campaign, presented by Volvo Trucks North America. Now in its third year, Back On The RoadTM is an initiative designed to benefit a deserving trucker in need of a truck and a job. The 2010 campaign will also consider nominations from truckers who, consistently and unselfishly, help others in need or otherwise support the trucking industry. Country music star, Aaron Tippin, plans to return as celebrity spokesman for the 2010 campaign. A former truck driver himself, Tippin will, once again, play an active role throughout Back On The RoadTM, including participation on the winner selection committee. Tippin’s latest album, In Overdrive, is dedicated to classic trucker songs. “I’m honored to continue working in support of the American trucker,” said Tippin. “The Back On The Road program goes to the heart of the trucking world to provide assistance in this most personal way.” Arrow is currently soliciting stories from truckers across the nation who may have lost their truck - and their livelihood - through unfortunate circumstances beyond their control. Arrow is also accepting nominations, based upon stories of truckers who put others before themselves. The trucker whose story is selected will receive a 2007 Volvo VNL670, courtesy of Volvo Trucks North America, a one-year work agreement with Heartland Express, and other great products and services.

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