In its fourth year, campaign benefits a deserving trucker
KANSAS CITY, Mo. – Arrow Truck Sales has announced the launch of Arrow’s Back On The RoadTM 2011 campaign, presented by Volvo Trucks North America. Now in its fourth year, Back On The RoadTM is an initiative designed to benefit a deserving trucker in need of a truck and a job. Country music singer Aaron Tippin is once again lending his support to the program, and will serve an active role throughout the search, including helping select the winner.
“Truckers are the backbone of our nation’s economy,” said Steve Clough, president of Arrow Truck Sales. “We’re proud to help a deserving driver climb back in the cab and start hauling again.”
Beginning immediately, Arrow will solicit stories from truckers across the nation who may have lost their truck, and their livelihood, through unfortunate circumstances beyond their control. The 2011 campaign will also consider nominations for truckers who have, selflessly, served as champions for the profession and the trucking industry in general. The trucker whose story is selected will receive a one-year lease on a Volvo VNL tractor, courtesy of Volvo Trucks North America, a one-year work agreement with Heartland Express, and other great products and services.
“Winning Back On The Road was the best thing that could have happened to me and my family,” said Robert Snyder, Arrow’s 2010 Back On The Road winner. “I now have a steady income, a great truck, and I get to see more of my family. I encourage anyone with a worthy story to apply.”
In addition to the truck and work agreement, the winner of Back On The RoadTM will receive:
· X One® XDA Energy tires – Michelin
· TriPac auxiliary power unit – Thermo King
· Monthly $500 fuel cards – Pilot Flying J
· Business consulting tools – ATBS
· Insurance – Owner-Operator Independent Drivers Association (OOIDA)
· A 3-year / 300K-mile warranty – National Truck Protection, Inc.
· One year’s worth of filter products – Genuine Volvo Parts
· Custom truck paint job – Dickinson Fleet Services
· Truck accessories and fenders – Minimizer Products
· Memory foam mattress – SleepDog Mattress
· Paint – Sherwin-Williams
· Health assessment and check-ups – Roadside Medical Clinic & Lab
Arrow invites people from across the country to nominate friends, family members, associates, even themselves for this opportunity. Applications include a compelling 250-word story explaining why the nominee deserves to win. Stories about family loss, loss from natural disaster or a recent return from military service could all be considered valid story submissions.
Arrow will accept nominations until December 5, 2010 at www.backontheroad2011.com. The winner will be announced at the Mid-America Trucking Show (MATS) in Louisville, Ky., where he or she will receive a truck and prizes.
About Arrow Truck Sales
Arrow is celebrating its 60th anniversary this year. Founded in 1950, the company started as a small used truck lot in Kansas City, Mo. Arrow has since grown and prospered into 18 retail stores located in the US and Canada – including the recent opening of two new retail stores in Denver and Minneapolis. – carrying a diverse inventory of all makes and models and offering a variety of value-add services. Visit www.arrowtruck.com to learn more about Arrow.
Arrow Truck Sales, Inc. is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services, and one of the world's leading producers of heavy-diesel engines (9-16 liter). The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 96,000 people, has production facilities in 19 countries and sells their products in more than 180 markets. Volvo Group sales for 2009 amounted to approx. 29 BUSD. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo Shares are listed on NASDAQ OMX Nordic Exchange and are traded OTC in the US.
About Volvo Trucks North America
Volvo Trucks North America is part of the Volvo Group of companies. Its operations and products are guided by the company’s three core values: Safety, Quality and Environmental Care. The Volvo VN and VHD trucks are assembled in the United States at the New River Valley Plant in Dublin, Virginia, while Volvo engines for North America are assembled in Hagerstown, Maryland. Both plants are certified to ISO14001 environmental and ISO9001 quality standards. For more information, please visit www.volvotrucks.us.com.
About Heartland Express
Russell Gerdin founded Heartland Express in 1978 with four people and 16 trucks. It became a publicly traded company on the NASDAQ market in 1986, and ended that year posting gross revenues of $21.6 million and has since grown to well over $600 million by providing the best on-time service in the truckload industry. Heartland Express is an irregular route truckload carrier based in North Liberty, Iowa serving customers with primary shipping lanes east of the Rocky Mountains and the southwest United States. They offer long-haul and regional opportunities for solos and teams. For more information, visit www.heartlandexpress.com.
About Our Sponsors
Back On The RoadTM 2011 is sponsored by Michelin, Thermo King, Pilot Flying J, ATBS, OOIDA, National Truck Protection, Inc., Genuine Volvo Parts, Dickinson Fleet Services, Minimizer Products, SleepDog Mattress, Sherwin-Williams and Roadside Medical Clinic & Lab. To learn more about our sponsors, visit www.backontheroad2011.com.
Thursday, October 7, 2010
Arrow Truck Sales Launches 'Back On The Road 2011'
Here's the press release:
Posted by Cyndi Kight, Associate Editor of Towing & Recovery Footnotes at 1:57 PM