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Monday, February 16, 2009

Back On The Road Winner To Be Announced At MATS on March 20

Here's part of the press release:

Arrow Truck Sales to Announce Winner of Back On The Road™ 2009 at Mid America Truck Show
Aaron Tippin will hold autograph signing at Arrow booth
KANSAS CITY, MO. – A truck, a job and a new beginning await the winner of Arrow’s Back On The RoadTM 2009 campaign, presented by Volvo Trucks North America. The winner’s journey begins on March 20, at the Mid America Truck Show (MATS) in Louisville, Ky. Arrow Truck Sales will host the winner announcement ceremony at 11:00 a.m. in South Wing Lobby C, booth 45500, of the Kentucky Expo Center.

Country music star Aaron Tippin, radio personality Bill Mack from Sirius XM Radio, Back On The Road™ 2008 winner Don Turkelson and others will join Arrow for the event, which is open to the public.

“Our winner announcement ceremony is the culmination of a long process to find one deserving person in need of a truck and a job,” said Carl Heikel, CEO of Arrow Truck Sales. “It is the beginning of a year-long journey for our winner and we are proud to provide this great opportunity.”

During the ceremony, the winner will receive a 2006 Volvo VNL 670, courtesy of Volvo Trucks North America, a one-year work agreement with Heartland Express and other great products and services.

Tippin, who joined Back On The Road this year after hearing about the campaign, will sign autographs and meet with fans on March 21 at Arrow’s booth (#32320) from 11:00 a.m. to noon. Aaron’s new album, In Overdrive, which is dedicated to truckers, was released in February 2009.

“Participating in Back On The Road has been a very rewarding experience,” said Tippin. “I’ve met some wonderful folks as part of the selection committee and I look forward to meeting more great people at MATS.”

Now in its second year, Arrow’s Back On The Road™ is an initiative designed to benefit a deserving trucker in need of a truck and a job. People were encouraged to submit stories about deserving friends, family members, associates and even themselves for this opportunity of a lifetime.

In addition to the truck and work agreement, the winner of Back On The RoadTM receives:

  • TriPac auxiliary power unit courtesy of Thermo King
  • X One® tires courtesy of Michelin
  • Business consulting tools courtesy of ATBS
  • Insurance provided by the Owner Operator Independent Drivers Association (OOIDA)
  • A 3-year / 300K mile warranty from National Truck Protection, Inc.
  • Monthly $500 fuel cards courtesy of Pilot Travel Centers
  • One year’s worth of filter products courtesy of Genuine Volvo Parts
  • Truck accessories and fenders courtesy of Minimizer products
  • One year’s worth of oil changes courtesy of Chevron
For more information on Back On The RoadTM 2009, please visit www.backontheroad2009.com.

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