Nations Trucks proudly advertises on its website, "We sell trucks, NOT GIMMICKS!" But the central Florida dealership has found a unique way to drive up business.
It is now offering a perk for potential used-truck buyers: A free AK-47 assault rifle.
General sales manager Nick Ginetta said that since the promotion was announced on Veterans Day, business has more than doubled.
Customers would have to pass a background check before using the $400 gun shop voucher, which they can also apply toward the purchase of other firearms.
Ginetta, whose showroom sports mounted deer heads, said he believes it's a perfect Veterans Day promotion.
"We started on Veterans Day, saying, 'Hey, so many have given so much for this right,'" Ginetta said.
In lieu of a firearm voucher, buyers could also request a check instead. But, as Ginetta told CBS Affiliate WKMG, "Our clientele is not gonna complain about a gun."
But why an AK-47 assault rifle? "Well, to be specific, an AK-47 was gonna be controversial," Ginetta said.
The dealership has fielded some complaints about the promotion, which runs through the end of November.
Phillip Adams, a veteran, told WKMG he thought the promotion is a bad idea. "An AK-47 is a very dangerous weapon," he said.
He said he'd prefer the dealer gave customers a free flag and a pole to put up in their yard. "That would be a lot more supportive for our country and our veterans," he said.
? MMX, CBS Interactive Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.
Items of interest to the towing and recovery industry that are gleaned from the Web by Towing & Recovery Footnotes (www.trfootnotes.com) Associate Editor Cyndi Kight
Thursday, November 18, 2010
What A Deal!
Buy a used truck, get a free assault rifle! Here's the story from CBS:
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